Empowering DEWA to lead the sustainable future at WETEX and Dubai Solar Show 2023.
Client: DEWA
Agency: Camouflage productions
Design, Production & Management : Drumbeat
Industry: Public service infrastructure
Practice: Brand experience
Services: Brand activation plan, exhibition experience concept design and production, event management.
In collaboration with Camouflage Productions, Drumbeat played a significant role in shaping the success story of DEWA's participation in WETEX and Dubai Solar Show 2023. These events, aligned with Dubai's sustainable vision under the directive of HH Sheikh Mohammed bin Rashid Al Maktoum, were significant platforms for global organizations.
Drumbeat's expertise in brand experience was instrumental in crafting a meticulous brand activation plan for DEWA. The agency's role extended beyond conceptualization to the actualization of DEWA's stands. Through innovative exhibition experience concept design and production, Drumbeat transformed static spaces into dynamic showcases of DEWA's commitment to sustainability.
The cornerstone of Drumbeat's involvement was in the strategic event management that ensured the smooth execution of DEWA's Renewable & Sustainability Seminar and Innovators Lab. This involved meticulous planning to accommodate sessions featuring prominent speakers and panelists from Fortune 500 companies, industry leaders, and renowned experts.
Drumbeat's touch was evident in the orchestration of sessions that delved into critical topics, including renewable energy, solar technologies, water sustainability, energy transition & green Hydrogen, energy efficiency and green buildings in MENA, electric mobility, circular economy, ESG, sustainable finance, and innovations by startups. The agency's creative input elevated these sessions beyond informational to immersive experiences, captivating the audience and reinforcing DEWA's leadership in the sustainable energy sector.
The stands curated by Drumbeat weren't mere physical spaces; they were engaging narratives of DEWA's commitment. The exhibition experience was carefully designed to resonate with visitors, leaving a lasting impression of DEWA as a pioneer in sustainable practices.
Drumbeat's strategic brand activation, innovative exhibition experiences, and meticulous event management were integral to DEWA's success at WETEX and Dubai Solar Show. The agency's contribution played a significant role in positioning DEWA as a frontrunner in the global conversation on sustainability.
